The help I got from France Active was to start a professional and sympathetic look at the project, and then, above all, they guaranteed my loan: there was a lot of equipment to buy for a café-theatre like this. I was also lucky enough to benefit from the Accès + programme, which is a small financial boost for young entrepreneurs under the age of 30.
Freedom as a motto
Audrey Denis was not yet in her thirties when she responded to a call for tenders to take over the café-théâtre l’Imprimerie. Worse still, she had no experience whatsoever of running such a place. So she set herself for a bold challenge.
She is certain of one thing: she wants to manage her own structure. She wants to decide on the programming. Of course, she will have to respect a set of specifications, but there will be room for manoeuvre, which she intends to fill with her energy and her convictions.
She thinks she has two flaws: being a woman and being young. But her determination is enough to convince anyone: in 2021, she is selected. It was time to rise to the challenge.
Since then, she has given the floor to emerging and established artists who have something to say. It selects artists with messages to convey.
The programme is deliberately diversified: concerts, plays and lots of laughs.
The café part of the theatre is a refreshment area serving food and drink. Above all, it’s a place to meet up and share. As she says: ‘The ultimate aim is to bring people together. Duly noted.
Rooted in the local area
L’Imprimerie is not off the grid. It’s designed to entertain and bring together Ripagériens and people of the valley, all those who want to sing and dance, laugh and cry, and think too.
Because the aim is to attract everyone, the programme is eclectic. Audrey Denis aims to bring together communities that don’t often meet on a daily basis. The director is keeping a close eye on things: she wants a convivial atmosphere. Creating links is essential!
In fact, she has decided to make the premises available, free of charge, for the organization of evenings and charity events.
Local involvement is also reflected in the partnerships forged with associations in and around the town.
Classes, courses and workshops regularly bring together cultural players and residents. The Imprimerie is a lively place!!
And there’s no shortage of food and drink. For the drinks and other products on offer at the refreshment area, they work with local players. Links are forged naturally, since the emphasis is on short distribution channels.
As far as employment is concerned, Audrey gives beginners a chance – young women who are just starting out. A bit like her not so long ago.
Has benefited
Was supported by
France Active Loire