DATE DE PUBLICATION 31/03/2026

Women in business: motivations, barriers and solutions to take action

An increasing number of women are choosing to embark on an entrepreneurial journey, drawn by the idea of working for themselves and giving new meaning to their careers. According to a study carried out by OpinionWay for France Active and the French Banking Federation, to mark the International Women’s Day, 56% of women see entrepreneurship as an opportunity to give meaning to their lives, whilst 52% of them are willing to take the plunge to bring a personal idea to fruition.

A growing desire to start a business

The latest OpinionWay survey for France Active and the FBF reveals that the desire to start a business is growing among women, but the perception of obstacles remains strong. 24% are considering starting their own business (+3 percentage points), a figure that rises to 32% among the under 60.

What are their main motivations? 56% of women want to give meaning to their professional lives and 52% want to bring a personal idea to life. Among those under 35, it is mainly economic reasons that drive them to start a business: 34% see it as a way out of a precarious professional situation.

Against the backdrop of economic uncertainty, this survey also reveals that salaried employment is regaining ground, with 49% of women preferring to be employed (an increase of 8 percentage points compared with 2025) rather than starting their own business.

The barriers to female entrepreneurship

The obstacles identified by women wishing to start a business are mainly economic, psychological or administrative. For instance, one in three women feels to lack sufficient start-up capital, whilst 27% fear they will face difficulties in accessing finance.

 

Furthermore, one in three women is afraid of failure, and 29% underline the complexity of administrative procedures as a major obstacle to their plans.

Ways to encourage women to start their own businesses

To this end, the survey conducted by OpinionWay for France Active and the FBF highlights three measures that would help women to start their own businesses.

  • Greater equality in the private sphere

For 49% of women, a fairer division of domestic and family responsibilities is an essential prerequisite for encouraging entrepreneurship — a view shared by only 39% of men. This desire is accompanied by a growing demand for measures to facilitate a work-life balance, supported by 49% of female respondents (+ 4 points compared with previous surveys).

  • Simplification of administrative procedures

The simplification of administrative procedures is supported by 53% of French people, an increase of 5 percentage points compared with 2025. Reducing complexity would help to minimise discouragement and encourage people to take the plunge into entrepreneurship.

  • Support schemes and trainings

42% of women emphasise the need for support, mentoring and training programmes to help secure their business ventures.

Three inspiring and committed women

Pauline Katchavenda: inclusive, large-scale joinery recycling

Pauline Katchavenda, founder of Recyfe, is revolutionising the recycling of joinery in France with an inclusive circular economy model. At the helm of the country’s first national network for recycling end-of-life windows, she brings together 23 social enterprises to collect, process and reintroduce materials into new production, thereby reducing CO₂ emissions by over 60% per tonne of recycled glass. Her ambition is to make the entire construction sector circular, in partnership with giants such as Saint-Gobain, whilst creating local and inclusive jobs.

 

With Recyfe, Pauline Katchavenda demonstrates that the circular economy can combine environmental performance with social impact. The network, supported by France Active, recycles over 90% of a window’s components, preventing landfill and promoting reuse. Its approach, which is both innovative and rooted in local communities, is inspiring a new generation of entrepreneurs committed to a more sustainable and socially responsible construction industry.

Maud Simian, stakeholder in a SCIC supporting local agriculture

In Ance Féas, five farmers have joined forces to set up a cooperative (SCIC) dedicated to the rearing, processing and sale of pigs within an ultra-local supply chain. Their aim: to make use of 600 hectares of abandoned communal land by rearing pigs in the open air (fewer than 10 per hectare), ensuring minimal environmental impact. Faced with a lack of nearby processing facilities, they have set up a canning factory and a shop, thereby creating a 100% local supply chain.

With the support of the local council and residents, they process 100 tonnes of meat a year and create five jobs, revitalising the valley’s economy. The project, set up with the help of France Active, combines environmental sustainability, local roots and cooperative governance. The meat, reared and processed within 15 minutes of the farm, appeals to a loyal customer base, whilst the SCIC embodies a sustainable alternative to industrial models. Proof that collective and responsible farming can sustain local communities.

At the age of 21, she has taken over the shop where she completed her work-study placement

At the age of 21, Honorine Meunier has taken over the shop “La fée des Fleurs” in Secondigny, Nouvelle-Aquitaine, turning her work-study placement into a meaningful venture. Passionate about nature, she favours local, seasonal and pesticide-free flowers to promote responsible consumption: “This week, I received a delivery from a flower farm in Deux-Sèvres, located just a few kilometres from my workshop,” she tells us.

 

Supported by France Active, she embodies a bold, entrepreneurial spirit, combining environmental awareness with a strong local presence. Her aim is to promote conscious consumption and revitalise local life. Through local partnerships and a genuine offering, she demonstrates that young entrepreneurship goes hand in hand with sustainable innovation.

The Mirova Foundation supports women’s entrepreneurship

“Equal access to employment and entrepreneurship is a key driver of social justice and economic development. Yet, as this study shows, many women continue to face structural, social and cultural barriers that limit their ability to start and grow a business. Despite that, these three portraits prove that women’s entrepreneurship can be a powerful driver of independence, social innovation and life-changing opportunities! Supporting France Active and the associations that contribute to it also means supporting this!”   Anne-Claire Roux, Chief Executive of the Mirova Foundation
Advisory support plays a key role in ensuring the enterprises’ long-term viability. We believe that female entrepreneurship is a societal issue, which is why, for over 15 years, with the support of the Ministry for Gender Equality, we have been supporting women by facilitating their access to business start-ups. Any woman who wishes to start a business must have the same opportunities as her male counterpart. This is a duty that must concern society as a whole.

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