The French are ever more vigilant about the impact of their consumption.
Responsible and socially committed consumption
An Odoxa survey for France Active and Réseau Entreprendre®
France Active and Réseau Entreprendre® join forces to boost the socially committed enterprises support in order to help them better meet expectations of the French.
The French has been polled about their consumption habits by Odoxa on behalf of France Active and Réseau Entreprendre®. Do they pay more attention to the impact of their purchases? Does the explosion in prices curb the desire for a responsible consumption? Do they trust companies with ethical commitments?
Although the French are now consumers who are sensitive to the impact of their purchases, many still consider it complicated to consume in a responsible and socially committed way. It’s against this backdrop that France Active and Réseau Entreprendre® have decided to join forces to support more and more committed socially entrepreneurs and help them better meet the expectations of the French.
More than 3 out of 4 French pay attention to the origin of their purchases
Societal and environmental concerns are now at the heart of the shopping baskets of the French: 77% of them say they are careful to ensure that their purchases are made in France or in their region, the criterion most cited ahead of environmental impact (63%) and societal impact (57%), which are nonetheless very important criteria for the population.
Nota bene: the need to consume “locally” is a strong trend in the French consumption evolution (+7 points since 2018).
When it comes to responsible consumption, food is the sector in which the French are most vigilant (69% of the French, and even 81% of those aged 65 and over), far ahead of hygiene and beauty products (33%) and clothing & accessories (24%).
Regarding services, they pay particular attention to the social and environmental impact of their holidays (35% of those aged between 18-24 years old, 43% of those aged between 25-30 years old), ahead of leisure activities (28%) and the bars & restaurants they go to (26%).
While the French declare themselves to be very attentive to the responsible and socially committed side of their purchases, more than 1 in 2 (53%) don’t check how the brands of their favorite products really behave in terms of societal and environmental impact.
Nevertheless, 75% of French people find responsible consumption difficult to achieve
3 out 4 French consider it complicated to consume in a responsible and socially committed way.
2 main reasons:
- The French have strong doubts about the enterprises’ sincerity regarding social commitment (69%). Besides, a large majority of them (82%) trust more the small enterprises to produce responsibly.
- They find the responsible products too expensive. In a period of high inflation, the “price” factor is important, even more so for the socio-economic group classification – (58%, versus 43% for the socio-economic group classification +).
Against this backdrop, almost 63% consider it’s up to the enterprises to lower their prices, although 36% declare themselves ready to pay more for responsible products even if it means to consume less. This intention is strong among young people (47% of those age between 18-24 years old and 49% of those aged between 25-34 years old).
8 out 10 French people would like to see more emphasis placed on responsible and socially committed companies. 81% say that we should raise awareness about social economy.
France Active and Réseau Entreprendre® join forces to develop their mutual support to impact enterprises and solidarity-based enterprises
Given that enterpreneurship should be a lever for the transformation of the society by addressing the social and environmental challenges, France Active and Réseau Entreprendre® build a partnership to increase their support to the entrepreneurs.
Both networks want to answer together to the expectations of French people who identify small enterprises as the first to be able to offer concrete solutions on social and environmental issues.
By joining forces and pooling their numerous points of contact throughout France (135 for Réseau Entreprendre® and 140 for France Active), the two networks are sharing their specific features to increase the impact and social commitment of entrepreneurs by :
- Financing more impact entrepreneurs
- Strengthening their support so that they can:
o help them grow and create jobs locally;
o better meet the expectations of the French, particularly in terms of responsible consumption, as demonstrated by this study.
Download the press release
(in French)
Rémy Bourdier
Chairman of Réseau Entreprendre®
We are a community of socially committed entrepreneurs. As such, we’ve decided to do our part to meet the societal and environmental challenges of a world that’s changing faster and faster. This study, carried out with France Active, is a way of keeping abreast of the situation and ensuring that our local action, through the creation, takeover and development of socially committed businesses in the territories, meet the expectations of the French people.
Pierre-René Lemas
Chairman de France Active
This partnership will enable us to support and finance even more entrepreneurs. The 35 regional associations in our network will be able to advise and guide entrepreneurs around the 5 pillars of commitment that structure our entire approach. These are job creation, strengthening social ties, regional development, ecology, and governance. With Réseau Entreprendre®, we are convinced of the decisive role that these companies can play in transforming our society.
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Europe day : the European Union support for France Active is a lever for action towards a more inclusive and sustainable economy
The European Union support is crucial for the social economy, which is a sector with a high employment and inclusive growth potential. France Active believes that the local and regional levels have an important role to play in the development of the sector, taking into account the specificities and opportunities of each territory.
On Europe Day, France Active would like to thank its European partners for their steady commitment for social economy. Thanks to their support, through the European program for employment and social innovation and the structural funds for instance, France Active has been able to develop initiatives, which aim to support young entrepreneurs, evaluate the impact of social enterprises, and develop the whole ecosystem. Read about their experiences.
Europe Day, they talk about France Active
Brigitte Fellahi-Brognaux
Head of Unit DG EMPL – European Commission
“For many years, the EU has been mobilizing its funds to support France Active in the service social economy. Its dynamic and global approach to support social entreprises as well as the scope and diversity of its methods of action stands out. In the past, the European structural funds, as well as the European program for social innovation, have supported France Active Garantie and initiatives such as Cap’Jeunes, to support young entrepreneurs, as well as VISES, which develops an impact assessment approach adapted to the specificities of social enterprises, and IMPACT +, which aims to develop support for the entire ecosystem.
These programs are in line with the European strategy to support the social economy, a sector that creates jobs and an inclusive and sustainable growth, which yet remains underestimated in many EU Member States.
We share France Active’s conviction that the local and regional levels have an essential role to play in the development of the sector, which is so diverse from one Member State to another and according to the economic sectors covered. The social economy can only develop by considering the particularities and opportunities of each territory, as shown by the work of the regional associations of the France Active network. Moreover, France Active’s commitments in favor of new entrepreneurs or the ecological transition are perfectly in line with the priorities of the European Action Plan for the Social Economy adopted in 2021. Our common goal is to put people and the planet before profit, for a sustainable and fair transition.
All in all, the France Active network sets an example in the financial support ecosystem through its ability to provideds the socially committed enterprises with the financial as well as non-financial support that is best suited to their needs at different stages of a company’s life cycle.
As we seek today to fill the persistent gap between supply and demand of repayable financing for social enterprises in Europe, France Active is a source of inspiration to improve the financial products and programs offered in and by the European Union.”
Antoine Fleuret
Public partnerships and European development officer – France Active
“The European funds have been funding and innovation levers for the France Active network for many years.
The European Social Fund, among others, has enabled to support, to connect and to fund an increased number of entrepreneurs far from the banking system (job seekers, recipients of minimum social benefits, young people under 26, women, etc.) as well as social enterprises. The European Regional Development Fund (ERDF) and European Agricultural Fund for Rural Development (EAFRD), for their part, have strengthened financial instruments towards socially committed entrepreneurs. Finally, the European Commission programs have made it possible to implement experimentations to enhance the France Active tools dedicated to specific stages of social enterprises’ lifecyle (seed or scaling up for instance).
For all these reasons, as well as for their role in structuring and professionalizing the France Active network or for their incentive character with other European, national and local funders, European funds are essential. ”
Julien Mollis
Head of the « Faire Mouvement » department – France Active Centre Val de Loire
“Social impact is at the heart of the challenges that the social enterprises are facing. The European Union has funded implementation of the VISES project with the support of the France – Wallonie – Vlanderen INTERREG program. This enables us now to develop a reproducible method of evaluating this impact.
After a launch in 2020 in the Centre-Val de Loire French region, we were able to support 3 groups in this process and thus demonstrate that social enterprises have a very large and essential impact in their ecosystem. We thus enable them to seize their evaluation and enter into a process of continuous improvement of this social impact.”
Emmanuel de Carayon
Co-founder – Fratries
“Our project was made possible thanks to the support of France Active which offered us a European funding that allowed us to launch our first house in Nantes”.
Aurélien and Emmanuel de Carayon launched Fratries, which develops innovative shared housing: modern houses, in the heart of cities, in which young working people, with or without disabilities, live together. The first house was built in Nantes in 2022, two others will open their doors this year in Rennes (35) and Colombes (92) and other projects are underway in other French cities.
This social enterprise was financed by France Active Bretagne via a bank loan guarantee and an investment, both covered by the European Investment Fund (EIF)
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Appeal by Claude Alphandéry – Economy: increasing social cooperation across France
On the occasion of his 100th birthday, Claude Alphandéry, resistance fighter, visionary of the social and solidarity economy and founder of France Active, launches an appeal to accelerate the transformation of our economy so that it becomes fundamentally more social, more inclusive and more sustainable. An appeal that invites citizens, key players in the social economy, local authorities, associations and social entrepreneurs to create spaces for solidarity-based cooperation across all the regions of France.
These one hundred years of life give me the opportunity and the desire to reflect on the war years and the present. In 1940, when I was less than 20 years old, I experienced the unprecedented collapse of my country, a radical defeat, a relentless repression. Recent years have been more insidious, apparently less dramatic. However, they are no less cruelly destructive through the effects of ecological, economic and social crises.
Resistance has twice responded to these disasters. In 1940, in the face of peril, a Resistance, at first disorganised, then gaining in strength with the maquis, contributed to victory and participated in the construction of a social democracy through the CNR programme. Today, resistance has moved to the economic front. We must repair the deleterious effects of a global economy engaged in unbridled competition for unlimited financial profits, whatever the cost to humanity and nature.
In both cases, in the midst of mortal perils, renewal emerges, yesterday those astonishing maquis, and in the present day, the surprising social, solidarity-based, sustainable start-ups.
France Active supports them and accompanies their initiatives; these are multiplying, repairing flagrant ills, but remain all too occasional and too fragmented to create a powerful movement, an economic model, to garner much opinion. Many entrepreneurs themselves, proud of their social and environmental action, sometimes doubt their political impact in the face of multinational billions.
Promising experiences
Nevertheless, there are more examples of more advanced experiences of cooperation; these are often carried out by the entrepreneurs supported by France Active; they in turn wish to impart a broader sense of solidarity to life: give and you will receive. They open up avenues and progress towards more complex and systematic cooperation.
All these experiences of cooperation invite us to progress from very worthy, but isolated and marginal resistance to profound transformations that allow these experiences to develop, accelerate and perpetuate. I see it as a way of inscribing field practices, this essential praxis, into a broader vision, the ethical imagination of a future respecting humanity and nature.This ethic, however, is not easily assumed: it is thwarted by the interplay of contradictory situations, interests and behaviours that blur and darken the vision of the future. Many are reluctant to identify with an ideal that seems distant and that the dominant ideology describes as utopian, as powerless in the face of a reality controlled by finance.
But where does this powerlessness lie? It lies among those who, out of greed for profit, persist in ignoring the disaster that has been foretold, in looking the other way. Conversely, entrepreneurs who strengthen their bonds of solidarity and mutual trust through their collective intelligence and inventiveness are powerful levers of prosperity.
This effort to bring people together is not an isolated approach; indeed, it is encouraged and facilitated by many local and regional authorities, which support numerous solidarity initiatives and include them in a vision of solidarity development for their region; it is also supported by public, private and mixed groups such as the Pacte du Pouvoir de Vivre.
To increase the chances and scope of their cooperation, it seems desirable to encourage and help them to form clubs, embassies of cooperation, in their region; these are places where people get to know each other, exchange ideas and practices, and affirm values and their concept of society and the economy.
Nearly eighty years ago, I created some of these clubs in the maquis, drawing on the history of the Republican clubs. There they learned about democracy. Today, when the progress stemming from Resistance is being challenged, we need these clubs to strengthen our bonds of solidarity and cooperation.
They must be facilitating, supportive entities that help to identify, contact and mobilise all the physical or moral, private or public forces whose mission is to publicise, support, finance and accompany the development of cooperative ventures, to specify their purpose, their projects, their means and to be clear about their difficulties.
In the name of my one hundred years of passion for everything that solidarity means and entails, I therefore launch an appeal to multiply and further these clubs, these places of cooperation. I call for the creation of at least one hundred clubs in the next two years across all of France. I know that I can count on France Active and all stakeholders in the social economy to work together to amplify all these positive cooperative ventures that create social links and make the world of tomorrow a desirable place to be.
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For a Europe of solidarity on territories – the inspirational speech of Claude Alphandéry, the honorary President of France Active
Claude Alphandéry, Honorary President & Founder of France Active, celebrated his 100th birthday on 27th November 2022. The resistance fighter and visionary of social economy took this opportunity to call for new cooperation to accelerate the transformation towards a more social, more inclusive, and more sustainable economy.In this video recorded few months before his birthday as France was holding the presidency of the Council of the European Union, the staunch European shares his view of the social dimension of the European Union. In his opinion, the economical Europe is what made the faster step forward during the past ten years, especially regarding markets opening and competition between member States. He also thinks that the cultural dimension of Europe has spread well as well as the education, thanks to the very useful Erasmus programme. However, little has been made regarding the social dimension of Europe, especially on solidarity and the relationships between people in everyday life as well as in working life.Recovery is a good opportunity to “embed the social utility in the economic activity”. With the support of the European Investment Bank, all the member states should be able to give priority to solidarity-based investments. Moreover, it’s important to give a greater place to the territories to push the Europe of solidarity forward. According to Claude Alphandéry, there are many initiatives throughout Europe that can be shared to inspire stakeholders on the field. This can be seen through the growth of the Third Place, or the development of a global approach to health care in living areas, short circuits, etc.All these approaches must be developed and generalised to all European countries: each territory has the power to make Europe more social and more united.https://vimeo.com/777298012
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Solidarity-based savings: 44% of the French declare their willingness to use them
Through a survey conducted with OpinonWay, France Active wanted to sound the French out about savings, in particular solidarity-based saving and its potential to transform the society. The French consider solidarity-based savings as a sustainable solution to address major societal challenges: environmentalism, social link, job creation. Here are the highlights of this study carried out on a representative sample of 1,000 French people.
The goals of the study
How do French people plan to save in 2023? Are they aware of the potential of solidarity-based savings? What are the prior issues that these savings should finance? These are the main questions raised by the OpinionWay survey for France Active. It also underlines that 7 out of 10 French people have an insufficient level of information on solidarity-based savings and on the possibilities to access them.
French people are keen to invest via solidarity-based savings
Despite the current economic context, almost one in two French people would like to save at least as much as in 2022. Among them, a third are young people (18 – 34 years old). What projects should the savings be directed towards? One in four of them answered that their savings should be directed towards solidarity-based projects. Two major issues are particularly important for them: projects promoting employment and social links (40%) and those responding to environmental challenges (32%).
Patient finance
44% of French people are ready to invest in solidarity-based savings projects for which the return is in the medium or long term. This figure rises to 56% among young people (18 – 34 years old).
A total lack of information on solidarity-based savings
Finally, whether it is the actors who use the savings, the profitability of these savings, the solidarity-based savings products, the way in which the savings are invested or the projects to which these savings are committed… 7 out of 10 French people feel that they are not sufficiently informed on the subject.
DOWNLOAD
The study
(available only in french)
“Les Français et l’épargne solidaire”
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Europe commits for sustainable and inclusive entrepreneurship in France
The European
Investment FUND
The European Investment Fund (EIF) is a member of the EIB group (European Bank of Investment), whose objective is to strengthen Europe’s potential in terms of growth and employment.
To do so, it relies on national intermediaries which develop financial instruments in Member States. As such, France Active is a key partner of the EIF in France. Their partnership is based on 2 contracts: one for the guarantee of the solidarity loans granted by France Active Investissement under the EaSI (Employment and Social Innovation) program, the other for the counter-guarantee of the guarantees provided by France Active Garantie to facilitate access to financing for entrepreneurs in fragile situations under the COSME program (Competitiveness of Small and Medium Enterprises).
France Active is now applying to renew these contracts under the new program : InvestEU.
Europe day: social economy in the headlines
On May 9th, the European Union is celebrating Europe Day. Every year, France Active takes this opportunity to highlight its cooperation with the EU towards a more inclusive and sustainable economy. This year, France Active took part in the European event in Strasbourg.
Entrepreneurs, networks, institutions, investors: all the European social economy stakeholders have met on May 5th and 6th, 2022 in Strasbourg during the event: “Social economy, the future of Europe”. Co-organized by the French Presidency of the Council of the European Union, the French State Secretariat for the social, solidarity-based and responsible economy, the city and Eurometropolis of Strasbourg, the European Commission, the European Parliament, the European Economic and Social Committee and the European Committee of the Regions, this event rose awareness of the social economy.France Active has organized there a conference entitled “Public, private and citizen investors: how to accelerate in cooperation the impact of the social economy on the territories?”. The discussions led by Florence Rémy, director of France Active Alsace, illustrated the mobilization of public and private investors from European to local level to finance social enterprises. Pierre René Lemas, President of France Active; Pia Imbs, President of the Strasbourg Eurometropolis; Roger Havenith, Deputy Managing Director of the European Investment Fund; Denis Dementhon, CEO of France Active, Bruno Dunkel, General Manager of Inpulse; Jean Ruch, Co-director of Familles Solidaires and Judith Fischer, CEO of Discovia shared their vision on multi-partner cooperation in favour of the social economy and territories. Together, they emphasized the relevance of social economy to address territorial challenges: creation of new jobs which are not at risk of relocation and gateways to employment for those who are furthest away from it, social services, mobility issues or new regional planning, circular economy, or ecological transition.According to Pia Imbs, the development of the social economy within the Strasbourg Eurometropolis is a priority: “we’ve become aware that the social economy is the most perennial. That’s why we created a network with the local enterprises: the Pact for a local and sustainable economy”. The word of the representatives of the European Union was also expected. According to Roger Havenith, Deputy Managing Director of the European Investment Fund, “the social economy is fully part of the mandate of the EIF. Thanks to the new InvestEU programme, we will take a real leap forward. Indeed, the social dimension of our action is now a pillar, which has its own objectives and indicators to monitor this collective action”. As for Pierre-René Lemas, he underlined the usefulness of the cooperation in which France Active places its action: “The territories are in our DNA. For more than 30 years, we have been convinced that the economy is built by and for the territories, where all possible forms of solidarity are exercised”.Thanks to the momentum created by this event and within the implementation of the European action plan for the social economy of the European Commission, France Active continues more than ever its commitment to make the social economy the future of Europe.
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France Active at the « Social economy, the future of Europe » event
All the European social economy stakeholders will meet on May 5 and 6, 2022 in Strasbourg during an event co-organized by the French Presidency of the Council of the European Union, the French State Secretariat for the Social, Solidarity and responsible, the city and Euro metropolis of Strasbourg, the European Commission, the European Parliament, the European Economic and Social Committee and the European Committee of the Regions. This event is a unique opportunity to meet and work together for the development and recognition of the social economy within the European Union.
France Active will organize there a conference entitled “Public, private and citizen investors: how to accelerate in cooperation the impact of the social economy on the territories?”. The goal is to promote multi-partner cooperation, from European to local level, in favor of consulting and investment solutions for better social and ecological impact.
The following speakers will take part in this conference hosted by Florence Rémy, Director of France Active Alsace on May 5 from 1:30 p.m. to 3:00 p.m.:
- Pierre René Lemas, President of France Active
- Pia Imbs, President of the Strasbourg Eurometropolis
- Roger Havenith, Deputy Managing Director of the European Investment Fund
- Philippe Zaouati, Managing Director of Mirova
- Bruno Dunkel, General Manager of Inpulse,
- Bernadette Paul-Cornu, Co-director of Familles Solidaires
- Judith Fischer, CEO of Discovia
Consult the program and register
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The Creation Pact to facilitate business creation
Helping entrepreneur make their projects feasible & secure by financing start-up
Because we are convinced that business creation is not only for those who graduate from great school and for those who benefit from the support of their relatives, France Active has decided to reinforce its action of support & financing of business creation for those who are the most distant from it.
Today, France Active announce the reinforcement of its Creation Pact for people in professional integration situations. It is particularly aimed at young people, those without jobs or training, those from disadvantage districts or even those who come from isolated rural areas, in the context of the call for proposals initiated by the Ministry of Labour, Employment & Integration. The reinforcement of the Creation Pact also aims to provide increased support to those who encounter difficulties in the creation of their structure. Any person with a business creation project or any person for whom such a project may be a good solution to achieve a professional project, can pretend to:
- Financing solutions & guarantee from France Active;
- A Creation Pact strengthened on 3 axes: Financial pedagogy, protection & securing and digital awareness;
- A €3 000 financial aid to facilitate the start-up of their project (if all the eligibility conditions are met).
This reinforced support towards entrepreneurs has been possible thanks to the Inclusion through self-employment’s call for proposals by the Ministry of Labour, Employment & Integration. France Active and its 35 regional associations will support until the end of December 2022, 4 000 entrepreneurs in their creation stage.
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