When citizens give meaning to their savings

DATE DE PUBLICATION 01/08/2025

How savers position themselves

When citizens give meaning to their savings

A major contribution to France Active’s investment activity, solidarity-based savings could be further developed as part of our fellow citizens’ investment solutions. What vision do the French have of savings? What purpose do they want it to serve ?

France Active has gone out to meet them and given them the chance to have their say. According to the latest France Active Fair barometer, one French person in five (20%) would like to see solidarity-based savings, combining financial profitability where possible with a contribution to general interest projects, a figure that rises to 30% among 25-34 year-old.

Take a look at what savers have to say on video.

What role would you like your savings to play?

‘People’s mindsets are changing, and there’s a growing desire to see savings as something meaningful’ expresses a saver in this video.

Do you think your savings can have an impact close to home?

‘Savings can have an effect on my area, it can benefit local businesses or associations […] our savings can have an effect on a local scale’, says another saver.

People want to save so that social and ecological projects can be developed close to home or anywhere in France to serve the local community and the common good. To find out more, visit the website of our partner Fair.

Despite these positive testimonies about solidarity savings, the 2024 barometer ‘The French and solidarity savings’ carried out by Opinionway for France Active and Fair in October 2024 shows that almost 70% of French people say they are poorly informed about this type of savings, whether in terms of how it works, its aims, the products on offer or the players who manage it.

With France Active, a different kind of savings is possible

Thanks to solidarity-based savings, citizens can use their money to finance projects with a strong social and ecological impact as close to home as possible, which really meet the needs of their area.

Where can I invest my money in solidarity savings products?

Via your bank or insurance company, by choosing solidarity savings products. Simply contact your banker/insurer for more information.
Via your company, by directing your employee savings towards solidarity funds. You can find more information on the Fair website.

And what about France Active?

Once your savings have been entrusted to an investment institution (not on a short-term basis here), they are invested in a ‘90/10’ fund.

90% of funds are channelled into the financial markets (Socially Responsible Investment)

5 to 10% of savings are channelled into socially responsible investment companies such as France Active.

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Solidarity savings allow your money to grow while helping to tackle the challenges facing our society: ecological transition, employment, social innovation and regional development, etc.